We shape emotions through design.

A complete design and engineering consultancy based in Shenzhen, working from strategy to customer love.

See our workContact
The future custom on the street, with a helmet on the seat
KeewayFuture custom

Work

Motorcycles, e-bikes, helmets, cars and products for brands like Benelli, Keeway and AGV.

01Mobility solutions

Foldable e-bike

Benelli Bicycle

An e-bike that folds and unfolds in under ten seconds. Lighter, smaller and more accessible, to inspire new riders. The battery sits inside the frame, safer and protected from rain, and comes in three capacities for different uses.

Sketch of the blue Benelli foldable e-bikeThe finished Benelli foldable e-bike in photos and in a magazineStudies of the folding frameExploded view of the red frame and its folding systemThe Benelli foldable e-bike at an outdoor eventA design award certificate next to the e-bike

02Helmet design

Helmet line-up

Benelli and AGV

A diverse helmet line-up for the new generation of riders, with graphics as the language that carries the brand’s values.

Close-up of AGV helmets with Benelli graphicsBenelli 752S helmets in the design studioGraphic variants across the helmet line-upThe helmet line-up presented on stage

03Engineering solutions

Automotive engineering

Area7 (KIA, Ford, Honda, Toyota)

Engineering for large, complex programmes and component projects.

Interior of a KIA concept with steering wheel and dashboardCAD model of a vehicle structure with the seatRender of a copper concept SUVWireframe view of a component in CADRender of an orange concept sports car

04Brand, strategy and CMF

Benelli High Performance

Benelli

Brand and strategy created from zero together with Benelli marketing, built around weight reduction and racing style. We revised the look of every Benelli motorcycle under its motto "pura passione dal 1911" and defined a new colour, material and finish (CMF) identity for the whole line-up: TNT135, TNT25, TNT300, TNT302R, TNT302S, TRK500, TRK500 Adventure, Leoncino, Leoncino Trail and 752S.

Red Benelli High Performance parts fitted to the chassisRed accessories and Benelli motorcycles on a black backgroundRed accessories in use, in the workshop and on the streetMachined red Benelli handlebar clamp

05Product design

Product experiences

QJ Power and Zensen

Shaping the future through product experiences. We understand large OEM clients and work with a holistic approach and brand awareness.

Sketch of an orange portable generatorRender of a silver product with a grille and a blue handleGreen equipment in an industrial warehouse

06Motorcycle design

Future custom

Keeway

A "future custom" built on the Keeway Superlight: lighter, sportier and beyond the retro trend. We developed many parts, café racer and bobber versions, a single aluminium seat under Benelli High Performance and a double seat for markets worldwide.

Black Keeway future custom in front of a historic buildingSide sketch of the future customRed version on display against a brick wallThe future custom on the street, with a helmet on the seatRed version with a brick wall behind itThe future custom in a square next to a sculpture

What we do

Design meets strategy. A close-knit team of industrial and digital designers, engineers, business analysts, researchers and branding specialists from around the world. We believe in holistic design.

  • Every brand is unique. We help you build and illustrate a long-term brand vision.

    • Brand vision
    • Business management
    • Research
    Red Benelli High Performance parts fitted to the chassis
    BenelliSee the project

  • Industrial, product and transportation design: motorcycles, e-bikes, helmets and accessories. We make the difference through character and how it is perceived.

    • Industrial design
    • Transportation design
    • Product design
    • Colour, material and finish (CMF)
    Side sketch of the future custom
    KeewaySee the project

  • Specific design identities that create an emotional connection with your customers.

    • Brand identity
    • Brand strategy
    • Product graphics
    Close-up of AGV helmets with Benelli graphics
    Benelli and AGVSee the project

  • An engineering team for large, complex programmes and component projects.

    • Complex programmes
    • Component projects
    • Structures and CAD
    Wireframe view of a component in CAD
    Area7 (KIA, Ford, Honda, Toyota)See the project
Red Benelli High Performance parts fitted to the chassis
BenelliBenelli High PerformanceSee the project

Clients and partners

  • Benelli
  • Keeway
  • AGV
  • QJ Power
  • Zensen
  • Area7KIA, Ford, Honda, Toyota
  • Goccia
  • Doohan

From sketch to your warehouse.

If your product has to be manufactured, the work does not end with the render. Our imports division takes care of the rest.

See the imports division
  1. We find the factory in Asia.
  2. We check the quality.
  3. We handle shipping and customs.

What do you want to build?

Write to us about your idea.

info@shapeit.design
Office
Shenzhen, Shekou

To get started, tell us

  • What you want to make.
  • When you need it.
  • A rough budget, if you have one.